Currently featured in Gothamist, Untapped Cities, NoProsceniu, Brokelyn,  Brooklyn Paper, and oblique mentions in New York Magazine & The NY Times. 

Assemble is a playful, tasteful, and profound invitation to take a look behind the cardboard facade of the catalog-ready dreams imposed on us by brands.....It is a straightforward and unapologetic criticism of the modern, super-achiever culture that demands “high performance” in everything: career, marriage, raising offspring, and decorating your apartment.

NO PROSCENIUM

This monthlong festival lauding local artists returns to Brooklyn. Participating locations this year will include the Brick, JACK, the Doxsee Theater and Vital Joint, as well as a superstore that will play host, wittingly or otherwise, to an immersive, choose-your-own-adventure show.

NEW YORK TIMES

An interactive performance is secretly taking place inside this famous furniture store, 

TIME OUT

A bizarre and exciting new immersive theater show sent me creeping through a waterfront furniture store early this week, seeking drama and romantic tension somewhere between the curtains and the bookshelves

BROOKLYN PAPER

If you like events such as the MP3 Project and other guerrilla events, definitely check out Project Assemble, a secret choose-your-own-adventure performance/art show that transforms the mundane spaces of a well-known store in New York City into a series of worlds, fantasies and meditations

UNTAPPED CITIES

The deep fringe of New York theatre-making gets its Brooklyn showcase in this far-flung festival, which contains.... an immersive choose-your-own adventure show in an actual (and secret) box store.... " 

NEW YORK MAGAZINE 

ASSEMBLE INTERVIEW WITH TALYA CHALEF, HVY JOURNALISTS 

What a fantastic experience! The whole thing was designed so well from start to finish. I love how much work went into making it completely site specific.

Charlie Todd, Improv Everywhere