Press

"Assemble is a playful, tasteful, and profound invitation to take a look behind the cardboard facade of the catalog-ready dreams imposed on us by brands ... straightforward and unapologetic criticism..."

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"Assemble creates drama out of the otherwise exhausting tedium of dealing with Ik—er, the store’s—contention that navigating twisting, never-ending aisles of easily breakable shit constituents a satisfying shopping experience."

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"A bizarre and exciting new immersive theater show sent me creeping through a waterfront furniture store early this week, seeking drama and romantic tension somewhere between the curtains and the bookshelves ... thrills the ears"

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"Assemble provides an original look at how spaces and birthdays can affect people. The anonymous but site-specific venue reflects a challenging ... style of theater that here incorporates technology to tell its story."

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What a fantastic experience! The whole thing was designed so well from start to finish. I love how much work went into making it completely site specific.